The Leader in New Home Mystery Shops

                                                                                                                                             Our Mission:

                                                    To provide each Sales Representative with every opportunity to do their best,
                                                                 then return a fair, objective analysis of sales skills – Guaranteed.

                                                                                                                          Our Story:

At Personnel Profiles, we pioneered the art of mystery shopping exclusively for new home builders. Since our founding in 1971, we’ve set the industry standard for evaluating sales teams, helping builders maximize their training programs with insightful, data-driven assessments.

Working alongside legendary sales trainers like Dave Stone, Tom Richey, and Gary Ryness, we developed the signature “Critical Path” shopping report—a structured evaluation covering key areas such as approach, qualifying, demonstration, closing, and overall presentation. Our early mystery shops relied on cassette recorders the size of a toaster cleverly hidden in purses, but today, our high-definition covert video recorders are more discreet than ever.

By the 1980s, we were conducting thousands of new home mystery shops annually, offering a unique perspective on market trends nationwide. The introduction of data collection software revolutionized our services, allowing us to establish national benchmarks that continue to guide builders and sales trainers in making informed decisions about staffing, marketing, and pricing.

Fifty years later, our commitment remains unwavering. While technology and sales techniques evolve, one truth endures—your onsite sales representative is your brand ambassador, your market differentiator, and the keeper of the American Dream. Ensuring they have the skills and tools to succeed is critical, and we are here to support that mission with integrity, expertise, and an unmatched depth of industry knowledge.

        Personnel Profiles New Home Mystery Shops© still adheres to the same mission statement we established in 1971.

                                                                    Contact us today for shopper profiles, pricing and evaluation options.
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